This week in class we discussed the use and necessity of email. It was interesting to learn that nonprofits sustain on email as the number one way to communicate with constituents. We can all understand why, it’s quick, media-savvy, and cost effective, but is this the most effective way to communicate with people.
Is email dead?
We’ve all had our frustrations with email use. Mine is when people don’t respond to my email: “I know you received it. I know you heard your phone go off. This is important!” Oh yes, and we can’t forget forwards! I realistically don’t have time to read the emails that have actual value let alone all the emails that apparently are going to be the deciding factor on my eternal destiny. “No, I will not forward this to ten people!”
As I was doing some online research on the topic, I came across some interesting perspectives. Atos Origin, an IT company, is working to irradiate internal email communication within 3 years! The CEO and Chairman, Thierry Breton, spoke out against data polluting the working environment. The saturation of information interferes with people’s ability to complete tasks.
Breton actually claims that the amount of emails we receive and manage in a day is “unsustainable for business”.
Breton isn’t the only one who’s trying to give email the ax. Experts are claiming that email is fading and won’t exist in ten years. But statistics show that because of mobile emailing, email use has increased 36% in 2010!!!
I say email isn’t dying. It may be evolving but it is definitely here to stay. The most important thing to me is to ensure that people stay in contact. Whether we are using email, Twitter, or the back-in-the-day phone call, let’s make sure and stay in contact, and spread the info!